fMRI Imaging vs. Cookie Puss.
In the last year, ARF (the Advertising Research Foundation) here in NYC has undertaken a study to attempt to predict—before the ads run—if a campaign will produce results. They believe that fMRI (functional Magnetic Resonance Imaging) technology can offer "fundamental predictive insights." I KNOW! Sooo FUNNY. These uselessly over-educated Marketing Dimtwits believe that by putting subjects into an fMRI machine with a TV monitor and hooking them up proper, they can gauge positive emotional response through brain waves and changes in skin conditions, and thusly, forecast if that person would likely purchase the advertised product or service.
Basically, it's a Lie Detector Test.
Exhibit B is Cookie Puss (above, right). Just the mention of those two words has instantaneously put the nearly incomprehensible voice of Greek immigrant, Genius, and native New Yorker Tom Carvel into many of your heads. Carvel employed grade school children (really) to help create his $100 TV spots which helped him build an ice cream empire from nothing. People often talked about absolutely hating his commercials. Stick that in your MRI machine, idiots. (add'n: long live Fudgie The Whale!)
1. CE-O what a mistake.
2. Today I am a CEO.
3. Inside the Puffs® testing laboratory.