copyranter's seminal Pure Horseshit™ Award.
Not to be confused with my Horse's Ass Award. This award will be presented to any advertiser who bends the truth about the benefit/effectiveness of their product further than the generally-accepted normal level of advertising lying.
Going through my archives, Gwynnie Paltrow, enviga, Fiji water, and "5" gum all strongly deserve this award, post-post.
But iDigress. Onto Barclays iShares. If you're going to go down this well-traveled propaganda path, why not just take it further: The Wheel. Fire. Electricity. iShares. Or, further still: God. The Universe. Baby Jesus. iShares.