Equine's Posterior® Award, May 2007.
(sigh. so dreamy.)
"So we have...a garage door on my office and a stuffed elephant and a fire pole and some teepees as conference rooms."
Thus spaketh Ad King Alex Bogusky, pictured in his badass motocross duds, in an interview ad for the Wall Street Journal (badass!) on the back page of this week's AdAge.
Bogus continues, this time talking about the biggest ad creativity killer: "Fear. Fear...creates paralysis. And to be successful, you have to have the courage to act." Yeah, creating cultural noise is so fucking courageous.
This marks the second "creative" from Miami's Crispin Porter + Bogusky to receive a chocolate horse's ass.
previous Equine's Posterior® Award winners:
1. Michelle Gass, Starbucks.
2. Andrew Keller, CP+B.
3. Ad "critic" Bob Garfield.
4. TBWA-Chiat Day creative dept.
5. New York Times' David Carr.
6. Michael Goldberg, CMO, Zimmerman Group.
7. David Roman, VP hp.
posted by copyranter @ 4:20 PM
7 Comments:
Well, even a terminally hip twit who litters the place up with garage doors, stuffed elephants and tepees can be right: fear is the great creativity killer.
Right? Yes. I also thought it felt right the first time I heard it:
"The enemy of creativity is fear....
In the long run, the enemy of fear is creativity."
Posted by Seth Godin on January 23, 2006
Ahhh what a great day for a little motocross! Fuck yeah, who's re-oh, a photographer. Huh. Okay, just one though, I'm feeling rad and amped in a tubular way, y'know? Stoked!
Godin wasn't the first person to say it, either. It's not exactly a new thought. Dumbass.
Creative Killer - that moniker would fit you copy.
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I'm the motocross-boss
I'll meet you in the teepee
Wiping out the fear
No time to be sleepy
We're working all night
Garage open wide
Greasin' down the fire pole
Come on inside
(chorus - repeat x2)
We're hip - We're hot
our shit don't stink
We'll show you what we got
And teach you how we think
40K will get you started
And the hours are long
But you'll be glad to be here
And singin' our song
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