Equine's Posterior® Award, April 2007.
"... we don't want to be that big company that's corporate and slick," said Michelle Gass, Starbucks' senior VP of global products. "We don't. We still think about ourselves as a small entrepreneurial company."
Michelle, Shut The Fuck Up.
That quote is from a Business Week article (link) about CEO Howard Schultz's mission to triple the number Starbuck's stores (to over 40,000) by 2012.
Congrats, Gass. The chocolate horse's ass is all yours. You can heat it up and melt it to make yourself and those in the inner circle of your huge staff Grande Caffe Mochas.
previous Equine's Posterior® winners:
1. Andrew Keller, CP+B.
2. Bob Garfield.
3. TBWA/Chiat Day creative dept.
4. New York Times' David Carr.
5. Michael Goldberg, CMO, Zimmerman Group.
6. David Roman, VP, hp.