Wednesday, August 05, 2009

Indian cellphone company exploits Mumbai flooding.

(click images) As you may have heard/read, India is going through a tragic monsoon season, with flooding and deaths throughout the country. In response, Telecom company Aircel recently bought a billboard on a busy Mumbai street and tied a garishly-branded raft to it. The headline: "In case of emergency, cut rope." Well as you can see, the waters came late last month, and the raft was promptly removed. Aircel even received favorable ink from the press, who also blasted the local government for not doing enough. What say you: timely corporate goodwill or disgusting opportunism? Read more about the inflated marketing stunt at the Aircel site (via comunicadores). Previous questionable marketing stunts: Museum of Sex blowjob balloons. Post-9/11 Target bus. the ironic Kleenex tissue tree. Ricola's NYC mystery cougher. PETA exploits swine flu deaths. PETA bleeds bus heading. Earth Hour treehuggers...made of cardboard. Water-wasting World Water Day mailer.


Blogger jhayu said...

The raft was put there as some sort of CSR stunt, but word on the streets is that at the end of the day it was taken down and ferried around by Aircel employees themselves.

word verif: antif (much like antic? :p)

1:11 PM  
Blogger copyranter said...

Thanks for the info, Jhayu.

1:15 PM  

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