Friday, July 02, 2010


(click ad, via) Ad from, what looks like late 1960s-early 1970s via the Sugar Association. Sweet Jesus, that copy is evil. "There's a useful psychological effect, too. The good natural sweetness of sugar is like a little reward that promotes a sense of satisfaction and well-being." Yes, just look at how happy Snap, Crackle and Pop are. Next, they'll be telling me that beer is a bottle of sunshine, or that cigarettes are healthy toasted diet snacks.


Blogger Curiouspencil said...

And don't forget that fact-checked gem: "...[it's] fuel that can be used in NOT TOO MANY MINUTES'.

Why thank you Sugar Board of America. Without you, my balanced nutrition might not have allowed me to quantify the correctness in your reassuring advertisement on behalf of the American Dentistry Association.

12:22 PM  

Post a Comment

<< Home