When Advertising Lied Harder: Schlitz Beer 1936.
(welcome to When Advertising Lied Harder, a new semi-regular feature on copyranter which will present retro ads that fibbed with glee.)
Like my girlfriend and I, did you choke down a case of awful Schlitz beer each and every week last winter? If you had, you'd be enjoying "sunny summer health" too. (click ad) "Beer is good for you—but Schlitz with Sunshine Vitamin D, is extra good for you." I guess post-Prohibition, mid-Great Depression beer ad claim vetting was handled by some low-level FDA drunkard. previous vintage beer ads: Bud 1934 ad; PBR's 1940s hipster pedigree; and Schaefer: the greatest slogan in the history beer.