Kit Kat jumps on Wimbledon opportunity.
(click ad, via) Kit Kat's UK ad agency JWT London says they had this poster comped within an hour of the finish of the longest professional tennis match in history. The next day, last Friday, the inside joke poster was driven around the All England Club's grounds by three "ad bikes"—to the amusement of thousands of tennis fans. Not a brilliant execution, but it didn't have to be. Timing + Setting = Game Set Match. Previously: Kit Kat creates maybe the best website ever.