Tuesday, July 13, 2010

Tel Aviv office of Saatchi & Saatchi seeks ad creatives' solutions to the Israeli-Palestinian conflict.

(click images) "Rather than out of date policies, we need 'out of the box' solutions. The most inspiring solutions will be selected by a panel of Israeli Jews and Arabs from the BBR Group. The winner will receive a ticket to the 2011 Cannes Lions, and who knows, you may even win a Nobel Prize."
Yeah, who the fuck knows?!?!
Baumann Ber Rivnay, a Saatchi and Saatchi company located in the Ramat Gan section of Tel Aviv, wants your ideas, copy "writers" and "art" directors, on how to bring Israelis and Palestinians "closer together." It's "The Impossible Brief." But as Adidas taught us, Impossible Is Nothing.
This isn't the first time industry honchos, possibly after swigging 5 too many vodka martinis, have invited ad ideation thought leaders to help solve the conflict with their mad concepts. A panel at Advertising Week 2006 here in NYC seriously and hubristically discussed the same topic (sorry, can't find the link).
So "outside the box" ad creatives, send in your talking baby spots and word plays here. My idea? A soccer ball. Thanks to Anders Holm for the tip.


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