Ad students: are these ad school ads Great? Good? Pointless?
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(click ads, via) They're for my alma mater, the School of Visual Arts here in NYC. The copywriting is very good. The art direction's a bit strange. It's the strategy that I'm not sold on. It's pretty generic; it works for pretty much any school, or actually about half of the products and services in the world. It is a better campaign than these previous uninspiring SVA efforts (one, two). Ad agency: Knarf New York, who also did this literal "push the envelope" door installation at the school.
Related: here are some funny ad school ads via South Africa.
9 Comments:
Well many people have been going hysterical on them, applauding it to Godly state. And although I really like the idea, the art is very strange and somewhat unappealing, sort of unfinished.
the copy is great, but the ad in general kind of generic. I feel like I've seen it all before. But it is a definite stride from the blinking stars.
Love the writing and the point behind its purpose. Not loving the images. (well, i sort of love the rabbit)
I'm gonna go with pointless. I was turned off by the turkey ad, assuming it was shilling for PETA with the preachy tone of the copy, before I got to the payoff, which is generic -- as you said, the 'make your own luck' positioning could be used for practically anything. If anything, it was nice to see the focus on the copy for a change.
I like that: "the prince of a thousand enemies."
Good copy, not sold on the artwork, especially the black scrollwork/dripping-stencil thing they have going on.
Agreed on the AD.... irrelevant, goth-decorative stenciling plus stock shot not that interesting
I'm digging the liberal comma usage near the end of the rabbit's foot ad—clearly a nod to the disjointed foot itself. Kudos, PETA!
@Anonymous wrote:
'I like that: "the prince of a thousand enemies."'
That's taken from Watership Down. It is the nickname of the proto-rabbit in the mythology of the rabbits in the story.
Hey, SVA-
2008 called. It wants its played out, drippy, scrolly stencil thing back.
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