Friday, June 24, 2011

Blasphemous Bible redesign wins Cannes Gold Lion.

(click image, via) The goal was to design a Bible that would attract "younger people." From the press note:
"The all new “BasisBibel NT” uses a very clear, modern language and is still very close to the original text. The textual structure and typography is optimised for better reading comprehension. In addition to that, the BasisBibel is cross-media optimised."
That all sounds like Devil-speak to me. Get this: the evil thing also comes in green, orange and purple (That color sold out in five months.) ALL Bibles should be dark blood red faux leather and smell like the sweat of Christ. Designer: Gobasil, Hamburg, Germany. Related: the official 1936 Nazi graphic design manual.


Anonymous Anonymous said...

It's in pretty facebook blue! The kids'll love it!!

12:21 PM  
Anonymous Foty said...

It looks like the Greek flag.

1:00 PM  
Anonymous Anonymous said...

You didn't find any other winning campaigns stupid too? I can think of at least 5 more. A lot more stupid than this one.

3:10 PM  
Blogger copyranter said...

Yes, they're are plenty of other stupid ones, but I don't have anything to say about them. That said, I don't think this Bible thing is awful, just kinda pointless. Like all advertising!

3:17 PM  
Anonymous Anonymous said...

from far away it looks like a Tiffany box

3:18 PM  
Anonymous Anonymous said...


Green Bible.. Orange Bible.. Purple Bible.. Not awful? At least they didn't do a Pink Bible. And as another commenter pointed out, the blue one looks like a gift box. I can't comment on the text, which allegedly has been modernized too.

3:34 PM  
Blogger Michael Bauser said...

OK, I've googled it, but to no avail. What the hell does "cross-media optimized" mean?

5:32 PM  
Blogger MrPlywood said...

"What the hell does "cross-media optimized" mean?"

It means they charged extra $100k for the work.

2:15 PM  

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