Thursday, June 23, 2011

Here's your 2011 Cannes Press Grand Prix Lion winner.

(click ad, via) Meh. I repeat, MEH. It's for the Samsonite Cosmolite suitcase. Ad agency: JWT, Shanghai, China. It's China's first ever Grand Prix Lion. Yay. Well, It's at least better than the 2009 and 2010 Grand Prix winners. Related: this Korean Samsonite ad is maybe the dumbest ad ever.


Anonymous Vinnie said...

I hated this ad initially too (creatively, it's very masturbatory), but now it's beginning to grow on me. I wonder though if consumers will get it? I think hell here represents the stress and strain encountered at airports, and the message is that your Samsonite is sturdy enough (highly doubt so) to withstand them both.

9:19 AM  
Blogger copyranter said...

Well, I don't hate it. I just can't believe this is the best print ad from 2010.

9:24 AM  
Anonymous Vinnie said...

Also, it's definitely better (much much better) than this one too:


9:26 AM  
Blogger copyranter said...

Yes. Updating.

9:33 AM  
Blogger aaronemke said...

Wait, so they're saying that the passenger cabin of an airliner is heaven???

10:17 AM  
Blogger Philip said...

This is, without a doubt, one of the top 15 best of the bad ads I have seen on this site!

1:06 PM  
Anonymous Anonymous said...

ad is really good.
but far from the best.

and it's no coincedence it comes from china. all networks are fighting to make their chinese offices as "good" as possible.
network who'll win biggest chinese clients will become filthy rich.

people too often forget that Cannes is more "politics" than advertising.

4:03 AM  
Anonymous Anonymous said...

> Related: this Korean Samsonite ad
> is maybe the dumbest ad ever.

it is (those all are) a play on the fiat print ads in nyc from the 1970s - that a fiat could survive driving uptown on first avenue. if you recall, 1st ave was a real wreck back then. and the samsonite gorilla ads...


4:34 PM  

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