Friday, June 24, 2011

Summer's Eve "Vaginal" Video.

Carlton the "cat" wants you to replace the phrase "that's awesome" with "that's vaginal." *shakes head* How this will sell douche, fuck if I know. Note: next time, get a cat puppet that actually looks like a cat. Previously in: VaginaVertising.


Blogger RFB said...

What a waste of time and money. Though the line "cunning lingua franca" isn't bad.

This reminds me, strangely, of a theory of mine regarding gynecologists. When does a man decide to become a gynecologist? In his late teens to early twenties, in college most likely. He is an undersexed, very smart person who just wants to see some pussy, damnit! Likewise, I think the writers of this stupid Carlton the Cat bit are serial masturbaters.

8:59 AM  
Anonymous Anonymous said...

Was this done in house? It's the dumbest spot you've posted in the past few weeks.

9:39 AM  
Blogger copyranter said...

Don't know.

9:41 AM  
Anonymous Paoper said...

OMG... I really dont know what to think about this. All i know its not "Vaginal" at all.

11:55 AM  
Anonymous Anonymous said...

It looks like the ad agency hoped to do something "viral" or a digital shop was charged with an ad assignment. Either way, it shows ad agencies should not be doing digital work, and digital agencies should not be doing conceptual work.

12:26 PM  
Blogger RFB said...

This comment has been removed by the author.

3:06 PM  
Anonymous Anonymous said...

It’s actually pretty funny. Summer’s Eve dumped Euro RSCG a while ago, so it’s not clear who handles their shit now. The last time I heard from Summer’s Eve, they were taking heat for the promotion encouraging women to douche in order to move ahead at work.

This cat garbage looks so desperate for Summer’s Eve. They went from really terrible ads to offensive ads to this attempt to be oh-so-hip. Pathetic.

4:16 PM  
Anonymous Emily said...

I think this video is a great move. Summer's Eve's problem is most women are satisfied with using body wash alone. Their product is a non-necessity, and they are competing massive brands like Dove and Neutrogena. Simply pushing product would be like spitting on a forest fire. They needed to attach an intangible to their product, and there's the brilliance. Summer's Eve is celebrating the vagina and invites women to do the same. Like the concept behind Saatchi and Saatchi's lovemarks, after seeing the video a women who buys their product will be buying not only the product, but the idea behind the product, in this case celebrating their anatomy. What does any women want more than to feel like she is enough? Sure, selling product is the main objective in advertising, but to have any kind of long-term effectiveness at selling a brand needs to have a positive relationship with their target audience. This campaign is an investment.

5:16 PM  
Anonymous Vinnie said...

@Emily wrote:

"a brand needs to have a positive relationship with their target audience. This campaign is an investment."

Are you serious?!? So you are saying they succeeded in building a positive relationship with their TA via this spot. Time will tell. I think they failed miserably. I have no issue with them promoting the awesomeness of the vagina but not in this ridiculous manner. What Mooncup did was much better and far more entertaining.

6:53 PM  
Blogger RFB said...

@Emily. I visited your site. Sitting next to this video you've embedded an interview with the guy who sculpted Wall of Vagina. If "Celebrating the Vagina" was the goal of Summer's Eve, they might've went about it with something like that. The idea is fine, the execution is backfiring. But they've doubled-down it seems; they've gone full-on silly with their "Hail to the V" website and the sideways talking hand puppet representing a vagina. You say "They needed to attach an intangible to their product" and so they chose Carlton the Pussy? I'm not getting it.

9:17 AM  
Anonymous Daisee Dukes said...

It won't sell me more douches (unhealthy product), but it did cause me to reedit one of my vlog entries to submit as vaginal media (per their request: they are accepting submissions of crowdsourced vaginal (read: awesome/epic) media).

3:58 PM  
Anonymous Steven B. said...

They picked the wrong spokes person IMO

3:54 AM  
Anonymous Anonymous said...

Your defense only verifies the awfulness of the Summer's Eve campaign. And if you really hope to pursue a career in advertising, you need to learn the difference between relevance and asinine creatives jerking off with delusions of winning awards.

1:25 PM  
Anonymous mrjohn said...

not hard to spot who isn't getting any

10:37 PM  
Anonymous Louis said...

The Richards Group has been doing Summer's Eve Stuff lately - thy must be the culprit.

They do the skeevy talking bugs for Orkin, right? Maybe a talking cat with an unexplained interest in human vaginas was the next logical step.

3:37 PM  

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