Friday, July 15, 2011

Burger King presents the wrong-est fast food ad in fast food ad history.

(click ad) Headline translation: LISTEN TO YOUR GUT FEELING. My immediate gut reaction was, no way this is a real ad. But full credits, including account team and post production, are listed at the source. So, quite possibly real. Usually scam ads only have the two or three creatives who made it listed. (If you live in Germany, and have seen this, please comment.) That's a freaky belly button—are those sesame seeds? Ad agency: Interone, Munich. Note: Stupidity-wise, compare this to the infamous Burger King blow job ad.
update: confirmed via email (and in the comments) that this is a real ad.


Anonymous Anonymous said...

The biggest SCAM in the fast food industry! There is no way BK or any other fast food joint would like this. Who cares that full credits are listed at the source? Ads of the World is full of fake ads with FULL credits.

8:10 AM  
Blogger copyranter said...

Well, we'll just wait and see. Everybody said the BK blow job ad was fake, and they were wrong.

8:29 AM  
Anonymous Anonymous said...

the abs are supposed to look like a hamburger! look closely and you shall see...

two buns and two patties?

10:25 AM  
Blogger copyranter said...


10:26 AM  
Anonymous Nathaniel said...

Burger King's brand image has been one of irreverence verging on the outright stupid since the glory days of Subservient Chicken.

It's humorous to see 'hamburger abs' - the sheer nonsense of it.

They could have taken the visual in the other direction and used a fat, hairy stomach with burgers embossed on the flesh...but nobody likes a fat hairy tummy, especially one riddled with tumorous hamburgers.

And yes, the image looks fake. But, you know, it is...

10:46 AM  
Anonymous Anonymous said...


The BK BLOWJOB NEVER looked fake. It showed an actual BURGER (plus fries and a soda). It also came with a tantalizing copy, regardless of whether it was stupid. Here, someone took a photo of it in Singapore:

By contrast, this new ad, via Germany, shows NOTHING relevant. No burgers, no fries, etc. Even the copy is lazy. You can tell they were focused on the visual.

Verdict: Fake as fuck

11:05 AM  
Blogger copyranter said...

I emailed the agency, maybe they'll write back.

11:16 AM  
Blogger Brittney said...

This ad does look fake. I do not think their angle was to make the abs of the person look real. BK was only trying to make the abs in the shape of their burger. I think its comical because no one abs can shape like a burger, and no one can achieve these hard abs eating fast food frequently.

11:27 AM  
Anonymous Anonymous said...

if this was a real ad, the belly button would be a bk logo.


11:38 AM  
Blogger Unknown said...

hey, great blog :), as a german I can tell you that I have not seen this ad anywhere in germany yet. so I cant help figuring out if this is a fake or not!

12:03 PM  
Anonymous Anonymous said...

I'm a creative living in hamburg, germany and I haven't seen this at the reeperbahn burger king I passed by earlier today. the actual campaigns they're running are extremely product-shot centric, so I'm prone to doubting this got approved.

also keep in mind that AOR is heimat in berlin ( has both campaigns on its site ) and while interone is doing the website they're not responsible for print.

I presume this ad was part of the pitch and they got someone's permission to run it once somewhere. scams are rampant in germany.

if I can be of any further help feel free to send me a note to chris in hamburg at gmail.

6:48 PM  
Blogger copyranter said...

Thanks, Chris.

6:50 PM  
Anonymous Anonymous said...

This would make a better ad for BK.

8:38 PM  
Anonymous Anonymous said...

This was a real ad...
It would be published in the king magazine. A monthly magazine of cinema, games & lifestyle news and you can get it in every BK store.

2:14 PM  
Anonymous Anonymous said...

There is indeed a King magazine (NOT to be confused with now defunct King magazine in the US) that is offered free at BK in Germany. But that magazine, according to info I found, is targeted mostly at TEENAGERS. Why would BK want this stupid ad in its magazine geared towards teenagers?

I say this is a real ad and it would be published in (a new) King magazine, sold exclusively at Nigger King store.

5:35 PM  
Anonymous Eng 205 said...

"update: confirmed via email (and in the comments) that this is a read ad".

Real ad.

Looking forward to your next typo/grammatical mistake.

5:38 PM  
Blogger copyranter said...

You are as tireless as I am careless.

6:08 PM  

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