Zappos's new naked women ads: gratuitous or not?

(click ads, via Adfreak) The point of the online retailer's new campaign is to point out that they sell more than shoes. Since I've posted a shitload of naked fashion ads over the years, I felt forced to report on these. My take? They don't really bother me (other than the pedestrian idea), probably because I really, really need a vacation. Ad agency: Mullen. Previous nude model fashion ads:
• Daffy's.
• Diesel (nsfw)
• Lanvin (nsfw).
• DSquared (nsfw).
• Tom Ford (nsfw).
• Joe's Jeans (nsfw).
• Suit Supply (very nsfw).
• David Yurman (Kate Moss's ass, nsfw).
• and of course American Apparel the Queen of gratuitous nudity.