Joe's Jeans biting American Apparel's ass-thetic.
(click pics for close-up)
The Ass Crack is the go-to fashion ad allurement these days (well, even more so than in the past). And nobody exploits it (examples 1, 2, 3, 4, and brave Dov defender Claire Salinda, above right) like AA's pants-optional CEO. So it's no surprise that a small upstart jeans brand (update: not upstart, smallish) would desperately attempt to generate buzz via bare butt. Note the fake tattoo. Bravo brainlessness? (Not pictured: the first ad in the series which featured the same model lifting her skirt slightly to reveal a lack of panties.) (poster on Kenmare near Elizabeth) update: PollsBoutique just posted a poll about the Joe's Jeans ad.
posted by copyranter @ 12:30 PM
10 Comments:
I wouldn't necessarily consider Joe's Jeans a "small startup company" by any means.
You've exploited my not knowing ass about fashion retail...they ain't Levi's though.
I prefer the Joe's Jeans ad. Although yes, she is being ogled by some bearded creep and yes, she's had acting lessons from a porn model to get that "now that you caught me dropping my pants I'm getting all hot" look, it doesn't have the cheap, grainy feel of the AA ad. I don't know what AA wants to accomplish but somewhere between streetwise and sexy they got stuck in sleaze alley.
joe's undertook a bare assed campaign for years at the enormous billboard at sunset and crescent heights in hollywood. since before american apparel existed actually.
so they're true, brilliant pioneers...thanks maxwell. LIve/Learn, etc.
um i think those girls need a belt or suspenders or SOMETHING. someone's gonna register them on the SEX OFFENDERS DATABASE, for crying out loud!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
If AA can’t own the dead-on perv shot, what’s this country coming to.
Bad placement. These ads run in NYC and people shrug. If it ran somewhere like, Norfolk, VA, a group of outraged parents would be making sure we'll be seeing it all over the news.
not brilliant. just sayin's all.
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