Svedka continues amateurish gay marketing.
(click ad for closer look at the unoriginal Svedka fembot, a direct ripoff of the Björkbot created by director Chris Cunningham)
It's well known in marketing circles that Absolut became the cool hooch of the 80s by first becoming the cool hooch of the gay community. But Absolut did this with the aid of cool ads, not badly-written, pandering ads (previous examples 1,2,3,4). Yes Svedka sales are up up up, but that's mainly because it's new new new and cheap cheap cheap. Let's see where they are in ten years. (ad via MultiCultClassics)