(click ads) Ho boy, are they asking for big bloody trouble. The new PMS-related campaign which kicked off yesterday makes women look like insane monsters and men look like ball-less pussies. As you can see, the ads are targeting us frightened males, sending us running scared to a micro site called Everything I Do Is Wrong.
Said Steve James, executive director of the California Milk Processor Board: "We think the humor creates the surprise and surprise is always good when you want people to be aware of the message and benefit. We have heard women respond to this with comments like, 'I have got to send this poster to my husband.'"
Yeah, you heard ONE woman say that, Steve. You should of done a little more focus-grouping. Fuck milk, amirite guys? Just pour her some vodka (Kidding. Sort of.) The ads are already getting shat on online, according to the Washington Post. Ad agency: Goodby Silverstein & Partners.
Note: for your viewing convenience, I've gathered 19 of the most sexist ad campaigns from recent years. Compare and contrast.