(slightly nsfw) Daffy's resorts to (sigh) AssCrackVertising.

(click ad, scanned from Time Out NY) Once upon a time, a long time ago, Daffy's, via their NYC ad agency DeVito/Verdi, did relatively smart retail ads. (go find them yourself, I'm lazy.) Now, this: a peek of ass crack, the linchpin of low-minded modern fashion advertising. See (all nsfw):
American Apparel. DIESEL. Joe's Jeans. Zero Degree Jeans. Bluefly. And, Kate Moss.
Related: Five years ago, Daffy's lamely tweaked Gay American and former NJ Governor Jim McGreevey in a subway ad.