Rich man, mugged for his expensive watch, appears in ad for expensive watch.

(click ad, via) That's 80-year-old Formula One racing boss Bernie Ecclestone—who once said "women should be dressed in white, like all the other domestic appliances"—in a new ad for Hublot watches running in today's Financial Times and International Herald Tribune. The ad was Bernie's idea—he rang the company. His watch was valued at £200,000. He was attacked by four muggers. I love that their tagline, "The Art of Fusion," appears right below his beaten mug, in red. This may be the first testimonial ad I've ever not hated. Related: is this the ugliest watch in history? Related: the Trump "signature" watch is fucking unreadable.