Thursday, July 21, 2011

This is why the world needs copywriters.

(click image) There should be a comma, not a period, after "good." Also, it's probably not a good idea to use the most hated person in America as a fake endorser. Let's look forward to more delis doing this. Via Seattle. Via Buzzfeed. Note: the world does not need copywriters. Previous noteworthy testimonial ads: Julian Assange (fake) • Amelia Earhart. (chain smoker) • and Bernie Ecclestone (big black eye).


Anonymous Anonymous said...

I'm a copywriter, and I'm not sure I agree.

You're assuming that they mean to say that the deals are so good, she feels like she's getting away with murder.

Maybe it's just two thoughts.

These deals are great!

I'm getting away with murder!

2:42 PM  
Blogger copyranter said...


3:01 PM  
Anonymous Anonymous said...

I'm also a copywriter, and I agree with Anonymous, 'ranter.

Technically speaking, the sign's punctuation is correct. It might be somewhat more efficient to connect those sentences with a comma or semi-colon, but splitting hairs over one's preference in using basic punctuation in simple sentences is reaching a bit.

Either way, Casey Anthony would make a better spokesperson for a butcher, not a deli.

3:52 PM  
Blogger copyranter said...

OK, it also needs quotation marks.

4:01 PM  
Anonymous Anonymous said...

I am also a copywriter. I say, who cares about the commas and punctuation? How does this idea work in social media? Perhaps, every time someone mentions Casey Anthony on Twitter an animatronic Casey Anthony (on a micro-site) cuts a piece of roast piece, correlating to the lowering of the price of roast beef sandwiches-- while the Twitter universe can view all current Casey Anthony tweets in real time and approve the "slashing" of prices with a foursquare check-in and rewarded "slashie" badge.

5:44 PM  
Blogger Cynthia said...

I'm a copywriter and I think the font sucks.

5:49 PM  
Anonymous Eng 205 said...

I am not a copywriter and I can't fucking believe this post triggered so many responses. Everyone is focusing on punctuation. How about the sez, which SHOULD be says? If they don't use "says", they might as well not use PROPER punctuation. That being said, I agree that those two could be separate sentences, as in two thoughts. In an attempt to put an EMPHASIS on the second thought, you start a new sentence. Capiche, Ranter?

7:22 PM  
Blogger copyranter said...

I still prefer a comma. And quotation marks. And "says." And, you know, something funnier than what's written on the board.

7:33 PM  
Anonymous Vinnie said...

Case Anthony, your dream babysitter

8:16 PM  
Anonymous Anonymous said...

Punctuation signs are like lighthouses. It is your guide to a destination. A navigator's common sense remains fundamental.

8:53 PM  
Anonymous ITALO 3COLORE said...


If you insist on always being proper, then... NOTA BENE!!!

Your use of the slang "capiche" (also coppish, kabish, capeesh, etc.) from the Italian "capisci" is kind of boorish (volgare).

Mi capite?
Do you understand me?
(from capire, to understand, would have been the proper way)

Ranter the reply usually is "Capisco" (i understand) and in Eng 205's case, feel free to add "e vaffanculo, testa di cazzo" and (go fu** an ass, dick head!!!)

- you're welcome!

11:01 PM  
Anonymous Eng 205 said...


In English, we say "capiche", you stupid fuck. We don't say "Mi capite?".

And no, I won't go fuck an ass, testa di cazzo, unless it's yours.

8:19 AM  
Anonymous Anonymous said...

City Market Deli has been putting up signs like this for years.

12:11 PM  
Anonymous Anonymous said...

Poor Copyranter. Poor, poor Copyranter. Why won't these philistines just let you rant?

2:20 PM  

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