Friday, September 23, 2011

Creatives sign work contracts at TBWA\Chiat\Day.

(click image) "Iconic" work, whatever that means. Apparently all the creatives at the agency's L.A. office signed this thing, according to the commenters at Agency Spy. Nobbie Kim is a new creative director at the office. Even if it is a piss-take, it's still very sad.  Update: it is not a piss-take, read the full story here (thanks Vinnie).
Related: Back in 2007, the Creatives in the New York office of TBWA\Chiat\Day dressed up like Mad Men before it was cool.


Anonymous Anonymous said...

I hope to God my boss doesn't see this, he'll make us sign one of these too. He's just the type of areshole who loves "iconic work"

10:35 AM  
Blogger rudeboy said...

And what happens if they fail to produce something "iconic" in the next six months? Death by SnuSnu?

10:42 AM  
Blogger copyranter said...

"SnuSnu" (snicker).

10:46 AM  
Blogger Vinnie said...

Here's the full story.

It all started with "an creative department meeting", writes Lauren Smith, a copywriter at TBWA\Chiat\Day, on her blog lali adverts. Yes, she did write "an creative". There's worse to come; read further.

During that meeting they "talked about what it means to do work inside these walls. The walls of Chiat Day. And we talked about how most of the work out in the world is bad. And how a lot of it is good. And a few… are great. The best in their category. And then some things, just a few, transcend that. And become iconic."

Most of the work is bad. A lot of it is good. And a few... are great. And then some things transcend that.

Wow. I hope the Grammar Cunt is reading this.

This individual needs to be sacked immediately.

Then Lee Clow, the Chairman and Global Director of TBWA\Worldwide (for those who don't know), showed the work that "makes him proud to be part of this agency" (click link below). He probably thinks, like many other people, that the silhouette ads for iPod are iconic. I don't.

And then everyone in the room had to sign this pledge (to do one piece of iconic work). There's STILL more. Mr. Clow read them "something called the Nincompoop Forest, by Mark Fenske". I don't have time to write about that (see link below if you are interested). It's just more hooey.

I guarantee you that TBWA\Chiat\Day won't produce an iconic campaign within the next 6 months. In fact, I have not seen any iconic campaigns in a long time. Yes, there have been many great campaigns. But have they been iconic? No.

10:48 AM  
Anonymous -1-T-M- said...

@ Vinnie

Thanks for the background info, I only wish 'rudeboy' would follow your lead and be more considerate.

I don't know what I would do without 'UrbanDictionary.'

snu snu
Endless sex forced on a man by a variety of women usually resulting in the death of the man. From Futurama episode in which the main characters are condemned to "Death by Snu-snu!" by an alien matriarchal society, ignorant of the earthling male's view of this as a most fitting death.

2:42 PM  
Anonymous cath said...

This is even more cruel than the "We Are Walmart" chant.

4:55 PM  
Anonymous Anonymous said...

Contrast the above with this:

1:38 AM  
Blogger MrPlywood said...

I'll be the judge of whether or not their work is iconic. I'm betting on the not.

2:40 AM  
Anonymous Anonymous said...

On producing iconic work...

The spirit is willing, but the flesh is spongy and bruised.

8:38 AM  
Anonymous laliadverts said...

Vinnie, not sacked yet. And wrote you back.

4:26 PM  

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