Wednesday, September 28, 2011

New Paris subway etiquette posters are wonderfully goofy.

(click ads, via) A turnstile jumping frog? HA! Anyway, RATP, Paris's public transport operator, wants the Frenchies to stop acting like animals on the Metro—specifically frogs, sloths, bulls, and, llamas. Do llamas spit a lot? And hey, they rhyme! Note: posters have been translated to English for publicity purposes. I'm assuming the copy rhymes in French, too? Ad agency: Publicis Conseil, France.
update: here's the French versions.
Previous subway etiquette posters:
• Tokyo, modern day.
• Tokyo, vintage posters.


Anonymous Anonymous said...

It's a llama, not a donkey. Come on!!!

12:26 PM  
Anonymous Zachary said...

I believe that is llama (which are notorious for spitting), not a donkey. Perhaps?

12:29 PM  
Anonymous Anonymous said...

:) that's a llama, and yes, they spit like crazy.

12:29 PM  
Blogger copyranter said...

I thought so. Updating. The ad was titled "donkey" on AdsOfTheWorld.

12:39 PM  
Blogger Tom Megginson said...

CR, here are all the French ads:

1:08 PM  
Anonymous Anonymous said...

tom - the french language ads are atrociously translated!


1:13 PM  
Blogger copyranter said...

Thanks Tom.

1:13 PM  
Anonymous parodie said...

The (rhyming) french versions allude to a very familiar literary style (fables - like nursery rhymes but less cheesy/cutesy). Pretty cool.

1:46 PM  
Anonymous Anonymous said...

@CR I highly doubt you thoughts so. It's too late to save face. You already embarrassed yourself. In the future, don't blindly copy what's on adsoftheworld. Use your brain or what's left of it.

1:50 PM  
Anonymous Anonymous said...

You are welcome! And we are all happy your crankcase has been leaking lately. It must be the marriage thing.

2:00 PM  
Blogger copyranter said...

No, it's age.

2:13 PM  
Anonymous Anonymous said...

Paris's public transport operator.

The second "s" is redundant. Paris' public transport operator.

3:12 PM  
Anonymous -1-T-M- said...

Why not one with a strutting peacock, directed at style conscious fashionistas.

"Strutting like a peacock in the train doesn't exhibit elegance and manners*."

*savoir-faire in the french version.

3:20 PM  
Blogger copyranter said...

Could you possibly be...wrong GC?

4:07 PM  
Anonymous Anonymous said...

Compare the English and French posters. The Bull changes from having the hands of a black man in the English version, to having the hands of a white man in the French. What's with that?

5:48 PM  
Blogger copyranter said...

Ain't that some shit. The French versions are the ones the client bought, of course.

5:51 PM  
Anonymous Anonymous said...

Check the thighs on that amphibian. That's no frog; it's a frogette. Ribbit, baby...

11:31 PM  
Blogger Sarah Bahbah said...

Perths take on Transport:

Read the "First Edition Book"

2nd edition is shocking.

12:20 AM  
Anonymous Anonymous said...

> 2nd edition is shocking.

wee willie winkie... and his magic wiggly tongue - whoo-wee! :-)


11:14 AM  

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