Thursday, October 13, 2011

One of the most touching commercials I've ever seen.

I'm punching myself in the face to keep from crying. That goddamn Band of Horses song isn't helping things. Spot is for Pro Infirmis, a Swiss organization that helps people with disabilities. Go ahead: mock it, assholes. Ad agency: Jung von Matt, Switzerland. I'll be back soon. I have to go watch some hockey fight videos. Previously:
• the most powerful child abuse commercial ever.
• the most powerful domestic violence commercial ever.


Anonymous Alger said...

Okay, I had a really funny/snark/cynical comment all set...until the reveal. DAMN YOU BROWN BEAR FOR MAKING ME CRY.....

8:57 AM  
Blogger Sarah Bahbah said...

While I fucking love Band of Horses, this songs called 'Funeral'- The lyrics touch on being prepared for a death that is fast coming....

I'm not sure how appropriate that is for song choice considering this ads about disabled people who struggle to be socially accepted...

But this aside, the concept is beautiful.

9:02 AM  
Blogger copyranter said...

No music at all would have been effective.

9:06 AM  
Blogger Susannah Breslin said...

I hate you for making me have feelings.

9:34 AM  
Blogger Vinnie said...

This has been done before

Those who haven't seen this commercial: brace yourself for a creepy ending.

9:58 AM  
Anonymous Anonymous said...

let me be the first to mock this ad... it is a good concept, it has been done before, but it does not move me as much as others seem to have been. the reveal makes me look at how i deal with people.


10:01 AM  
Blogger copyranter said...

Yeah, I knew of that commercial, Vinnie. Not original, but they used the idea better here, IMO.

10:08 AM  
Blogger Vinnie said...

I am with I-) on this one. It's a nice concept, beautifully executed. It didn't move me that much though. So I'm half an asshole. lol

I still prefer the HIV prevention spot. It's true the bear costume they used was grotesque. They did succeed though in making the guy look creepy, which was the idea.

10:32 AM  
Anonymous -1-T-M- said...


Unmoved, dried eyed and wondering throughout, what the hell happened to Chris Martin's vocal range?

- Coldplay, British alternative rock band formed in 1996.
- Band of Horses, originally briefly known as Horses, American rock band formed in 2004.

12:48 PM  
Anonymous Anonymous said...

I don't know the Band of Horses (are we talking about actual horses?), but I do know this lovely poem about horses, by Ted Hughes.

The Horses

I climbed through woods in the hour-before-dawn dark.
Evil air, a frost-making stillness,

Not a leaf, not a bird -
A world cast in frost. I came out above the wood

Where my breath left tortuous statues in the iron light.
But the valleys were draining the darkness

Till the moorline - blackening dregs of the brightening grey -
Halved the sky ahead. And I saw the horses:

Huge in the dense grey - ten together -
Megalith-still. They breathed, making no move,

with draped manes and tilted hind-hooves,
Making no sound.

I passed: not one snorted or jerked its head.
Grey silent fragments

Of a grey silent world.

I listened in emptiness on the moor-ridge.
The curlew's tear turned its edge on the silence.

Slowly detail leafed from the darkness. Then the sun
Orange, red, red erupted

Silently, and splitting to its core tore and flung cloud,
Shook the gulf open, showed blue,

And the big planets hanging -
I turned

Stumbling in the fever of a dream, down towards
The dark woods, from the kindling tops,

And came to the horses.
There, still they stood,
But now steaming and glistening under the flow of light,

Their draped stone manes, their tilted hind-hooves
Stirring under a thaw while all around them

The frost showed its fires. But still they made no sound.
Not one snorted or stamped,

Their hung heads patient as the horizons,
High over valleys in the red levelling rays -

In din of crowded streets, going among the years, the faces,
May I still meet my memory in so lonely a place

Between the streams and the red clouds, hearing the curlews,
Hearing the horizons endure.

1:21 PM  
Blogger cheeseonearth said...

It would be moving if I wasn't bored out of my mind after a WHOLE FUCKING MINUTE of bear hugging. By the shocking twist time, I was wishing someone would just shoot him.


1:29 PM  
Blogger copyranter said...

Yes, it is too long.

1:45 PM  
Anonymous Anonymous said...

@ cheeseonearth
... I was wishing someone would just shoot him.

have the Creepy Bathroom Bunny stare him down!

2:22 PM  
Blogger copyranter said...

You people are crueler than me.

2:27 PM  
Anonymous Anonymous said...

For an unusual and cruel punishment, let Elizabeth Snyder watch it over and over and...

Stuttering NJ college student told not to speak

2:33 PM  
Anonymous Hesh said...

Had this been just a little shorter the impact would have been much greater. Every now and then even cynical jerks like us wanna take a break and feel something!

4:56 PM  
Anonymous Anonymous said...

I expected the dog at 1:00 to piss on the bear.
I also wanted the dog to piss on the bear!

5:54 PM  
Blogger andymac53 said...

Best use of a bear in a commercial.

And it's not too long.

7:27 AM  
Anonymous PDQ Void said...

In Japan you could pick up girls (or guys) in that. All you'd need to do is add a t-shirt with "Hug me!" (in English) printed on the front and back.

In Japan, English is much cooler than the Japanese language in japan.

I lived in Japan but no longer. I'm pretty sure I'm right - but it will have to be up to somebody else to check.

4:16 PM  
Anonymous mrjohn said...

That Ted Hughes poem needs to be read by Richard Burton.

Good ad, I liked the timing of the revelation at the end, quick & no nonsense.

9:30 PM  

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