Monday, March 12, 2012

Amazing 1960s Lego anti-war ad.

(click, via flickr)
Wow. Check that copy: "Let somebody else's child get his kicks tracking a little kid through a gun sight. Let somebody else's child build a bomb shelter in the hollow of an old tree." Plus, a shout-out to the U.N. Commies.
Related: Three excellent modern Cannes Lion winning Lego campaigns.


Anonymous Doug said...

weird, my lego lands had a shitload of guns. Looks like the Danes rolled over on their ideals pretty quick once the 80s hit.

7:27 PM  
Anonymous MicroSourcing said...

This Lego as has amazing copy, and given the context in which it came out, it was pretty big of the company to release such an ad.

1:08 AM  
Anonymous Anonymous said...

Yeah, now Lego offers violence-infused sets including Ninjago, Star Wars, Harry Potter, Bionicle, DC Super Heroes, Dino and more.

1:20 AM  
Anonymous Anonymous said...

Great find, copy like this is hard to find these days!

11:01 AM  
Anonymous morningcigar said...

The Danes knew what the fuck they were doing—and still do.

11:22 AM  
Anonymous Anonymous said...

I think Ikea and Lego should get together so you could build full size houses out of plastic bricks.......that's some big ole Scandinavian brand synergy, innit?

12:29 PM  

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