Penis-less Chili Pepper Ninja Employed To Sell Hot Sauce.

(click ads for closer look)
Tower Mas extra hot chili sauce evidently has a KICK. While the campaign, via Leo Burnett Singapore, is laudable for its originality and copy-less universal message, that pepper man's appearance kinda turns my stomach—in much the same way these farm animal cadaver meat seasoning ads and these salmon sushi Concorde/fatty tuna Porsche digestive mint ads did. And, as noted, where's his genitalia?