Sergei Knows Cervixes.
(click ad) Fellow copywriter Scamp in London recently spotted this public service bus advert for cervical cancer screening. At the website, you can see short video clips of dreamy Sergei (probably not his real name) and other hunky UK men pretending to be certified cervix crackerjacks. Not explained at the website—the freaky-ass type treatment on the "be cervix savvy" line. Women: do hunky pitch men make you more apt to get yourself checked?
Previous hoo-ha related ads, 1, 2, 3, 4, 5.