Private Jet Advertising Roundup.
(click ads) After the big three automaker CEOs got very publicly slammed for flying their luxurious private planes to Washington to beg for handout cash, you'd think maybe the corporate jet industry would—marketing-wise—retreat with its tail between its legs. Not so! In fact, the latest issue of Forbes features a special private jet advertising section. Here's a sampling of the ads.
Top L—Cessna says, damn the economic flak, and "keep flying in this storm. Eventually the weak will wither, and the bold will emerge stronger." Boo-yah! Go ahead and fly commercial, pussy boy. Enjoy the food.
Top R—Flexjet goes with the understated, thoughtful approach. "...we politely (snicker) request that you ignore the stereotypes, take a deep breath, and objectively consider the impact this could have on your business..."
Bottom L—"The Common Sense of Efficiency" is Dassault Falcon's tagline—pretty much any business product or service could sport that line. Their ad, featuring your standard, generic pensive exec, tries to guilt you into wasting company resources on their jets in order to lift the world economy as a whole.
Bottom R—Lastly, Beechcraft speciously takes on the Congressional incident head-on. "If three Detroit CEOs had arrived in Washington in the Beechcraft® King Air 350, they might have received a warmer reception..." Highly doubtful!
previously in roundups: Fashion ad trend—jumping models. funny Bail bonds ads. collection of terrible global warming logos. and the scary marketing pamphlets of the Jehovah Witnesses.