Annoying fashion ad trend: jumping models.
(click ads for closer look)
This is even more annoying than the fake dead models movement. previous half-assed fashion ad analysis: Harvey Nichols sales ads are the standard; DEEP THINK—the posing of male fashion models; What The Frock—Comme des Garçons dress shirt ads; Jay-Z's A River Runs Through It jacket; the steady downfall of Diesel's ads; Tom Ford hates hetero men; and Dakota Fanning about to be raped in Marc Jacobs ad.
posted by copyranter @ 10:00 AM
8 Comments:
WHEEEEEEE!!!!!!
I WANNA FLYYYYY!!!!
Please, Mr. Advertiser, oh! MAKE ME SOAR IN THE AIR!!!! WHILE YOU AT IT, CAN YOU PLEASE LIGHTEN MY SKIN AND GIVE ME A CAUCASIAN NOSE!!!
(that's in reference to the Beyonce/Feria ad that's been badly Photoshopped)
lmao
;-P
technically.. lacoste has been doing this forever
Eek. I worked on the Macy's ad with topiary guy.
Sigh
Up to a year ago, there was a trend towards models smiling / laughing so hard you practically see their lunch. Must be an economy thing. Jumping = escape from the harsh reality of surviving as the world goes to shiat, or there could be an invisible hangman's noose hiding in the art directors' mind. Go on, get a biro and draw one around each neck and it all begins to make sense.
It is annoying, but it is hardly a new trend. When Arthur Elgort developed his signature "models in midair" look at Vogue and other rags back in the 70's and 80's it was a fresh, witty and carefree new way at looking at clothes and the people who wear them. Then came Dewey Hicks, probably one of the more successful Elgort imitators, who couldn't keep his flying models out of the pages of magazines and catalogs (ca. '97.) Elgort's flyers looked fresh and easy, but the newere Hicks' flyers always seemed overly staged and forced. And for the past 10 years or so it seems that every other J.Crew catalogue or Cosmo Girl magazine has at least one girl being hurled through the air. Yawn.
This crap doesn't only show up in ads, it's all over flicker, too, along with another ton of crap advertisers should rip off because it's clearly popular to the 'I'm a photographer coz I gotz DLSR' crowd.
I made a list (link below) for a head start in case any researchers from Fallon want to make a start
List of popular flickr subject matter here
Good info
thank-you
i don't think it's annoying. i think it can be a *little* odd, like the picture of the macy's mens suit ad.
but i love the lacoste ones, when they have a big group of people jumping and it looks like they're floating in air! haha
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