Next stop on the worldwide sexist ad tour: Dubai.
(click ad for closer look)Ad for Band-Aids. Line reads: Cures all wounds. Almost. Via ad agency JWT Dubai in the UAE. Male creative team. There there, little lady. Just go get yourself a nice costume ring to cover that awful man wound. Well it's out of the Middle East, so I guess we should be thankful it's not worse. previous stops on the worldwide sexist ad tour: Romania—weight-loss spa ads; Germany—pre-owned BMWs ad; Singapore—Coopers premium light lager ads; Prague—Fernet herbal spirit TV spot; Italy—OXYDO sunglasses ad; Britain—Harvey Nichols women's shoes ad; Israel—Tzomet Sfarim book shops; South Korea—Olympus' auto boobyfocus lens. and America—QSOL servers.
posted by copyranter @ 8:15 AM
4 Comments:
ugh, how totally tired, cliche, and boring.
I hate dumb sexist advertisers.
Wait, I don't even GET this. What's the wound? She's divorced? WHAT'S GOING ON HERE?
Maybe it helps to be Dubaiian. I'm sure our Charmin ads made no sense there.
I'm with hotspur cuz I don't really get it.
The "wound", I'm thinking, is a broken heart; the copy is probably a reference to the cliché, time heals all wounds.
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