GIANT F*CKING CLEAVER TRAIN CROSSING WARNING.

(click image, via) Translation: "Don't be reckless. Stay safe." DeathVertising via Indonesian Railways. From the agency press note:

"People clearly receive a relevant message in an unexpected way and it grabs many attentions. The giant cleaver made drivers stop when the alarm is on as the gate moving down. It has been a breakthrough..."

Gotta be pretty damn tempting to break right through that fucking thing. Via Jakarta ad agency Euro RSCG Adwork. Previously in scary fucking ambient advertising:
• Dead dogs.
• Puking drunk chicks.
• Sphincter TP dispenser.
• Naked little women in the supermarket meat case.