No Shredded Wheat in the house? Then, don't have kids.
(click ad, via) Population control, via cereal company. It's either Shredded Wheat, or a sexless marriage (or condoms, I suppose). The copy is classic:
"You can't build sturdy boys and girls out of corn or oats or white flour bread or pastries (true). A Shredded Wheat Biscuit supplies all the energy needed for work or play, for children or grown-ups, for invalids or athletes (well that covers everybody)."
Previously humorous retro cereal ads:
• Sugar Smacks.