Thursday, July 29, 2010

Victorian horndog copywriting at its finest.



(click ads, via) This is the anti-Axe Effect campaign. English perfume house Penhaligon's just launched this new effort tagged with the line, "Merchants of attraction since 1870." Jesus, how sweet it is to to take in fragrance ads that not only don't insult your intelligence, but recognize that some men (and women) can think with their brains and dicks (and vaginas) at the same time. Bravo, Dye Holloway Murray (the responsible London ad agency). Previously in: copywriting done right (also via the UK, not surprisingly).

2 Comments:

Blogger Gerry said...

"Ladies" should be "Ladies'" and "thereforth" should be "thenceforth".

I didn't bother with the rest - are you sure you're not just mildly swayed by the quaintness of typography here? Inasmuch as the agency is trying to evoke a fit of the vapours in readers, I'm a bit surprised a writer would on the one hand applaud leanings toward literacy while on the other show a deficiency in same.

10:21 PM  
Blogger copyranter said...

Well, yes that "ladies'" error is a shame. And yes, I am swayed by the art direction and typography. But perhaps, no definitely, I'm just not as good as a writer as you Gerry.

6:46 AM  

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