Bonds tries to get Australian men to buy some new underwear.
(click ads, via) No easy proposition, amirite Australian women? Some of us men would rather get an un-anesthetized colonoscopy then throw out one old pair of stretched, ripped, stained, skivvies. They're like our trophies of bro-hood. (Gay men, please stop laughing at us idiot heteros and move on.) The curry one is just wince-inducing. The ads are from late last year, but just recently got posted online. Via Sydney ad agency The Campaign Palace, whose Bonds women's panty commercial is a sort of smutty ode to Busby Berkeley.
Previous men's underwear ads: Unno (for a bigger package) • Jockey (George W. Bush mocked) • Jockey (displaced ballsack-vertising) • 2(x)ist (increase your carbon cockprint).