In Belgium, women eat giant squids (oops, octopi) raw, whole.

(click ad twice) Ad from a new print campaign for Belgian women's magazine Feeling. As you can see, this is the "gastronomie" execution. For the octopus's sake, I hope that is Photoshopped. From the agency press note:
" The creative idea is a simple one in that we amplified each aspect of pleasure to emphasize and reinforce the message. The execution is very gloves off." Shut-up, Buzz Buzzword. Previous Marketing to Women.