Wednesday, August 11, 2010

Norwegian Smart Car Ads Too Smart For This American Dumbass.


(click ads, via) I get the general message that the teeny-tiny autos are good for the environment and my breathing. But I don't get why Smart Cars are buried underground with trees growing out of their tailpipes. And, while cars and lungs are very generally the same shape, I'm not quite feeling the smartness of the Smart Car lungs tailpipes/windpipe medical diagram thing. Ads by Oslo agency Futatsu Industries. Previously: new US Smart Car ads as cute as a bug's ear. • cute Smart Car street promo via Toronto.

16 Comments:

Anonymous syh said...

Agreed. Trying to hard to be clever without actually, you know, achieving it.

4:02 PM  
Blogger Lexi said...

To me it looks like the cars are the shadows of the trees, not the roots, but I still don't really get it.

4:16 PM  
Blogger copyranter said...

Lexi: I believe you're right, and it doesn't help the visuals.

4:21 PM  
Anonymous Amanda Eyer said...

The car is pooing a tree, right?

4:25 PM  
Blogger copyranter said...

Amanda: maybe you're right?

4:30 PM  
Anonymous Amanda Eyer said...

I knew it:)

4:38 PM  
Anonymous Anonymous said...

It's because you're a writer you literal-minded, copy writing, douchebag. Go talk to your art director.

4:47 PM  
Blogger copyranter said...

Anon: and...maybe you're right!

4:51 PM  
Anonymous -1-track-mind- said...

Hey Dumbass can it be a representation of ecoological burials?

You know smart car shaped containers made of compressed organic matter, porcelain, and glass, designed to function as cinerary urns (i.e. receptacles for human ashes).

The urns are meant to interact with their surroundings by dissolving into it, and eventually producing a living monument, in the form of a tree in memory of the deceased person whose ashes it contains.

6:40 PM  
Blogger copyranter said...

eh...that one I don't know about.

6:48 PM  
Blogger Festoonic said...

So, if the car is beneficial environmentally, then I assume that, the more of them are manufactured and driven, the less environmental damage will accrue.

Fuck advertising. Every fucking bit of it.

6:52 PM  
Blogger copyranter said...

Yes, well, there's that.

8:58 PM  
Blogger Joseph Tipping said...

I agree with copyranter but not with peoples' petty, child-like remarks at each other! Like being back at school.

it's still visually clean and conveys a corresponding message between the car and its values.

It's not, 'on the button' is it?

6:34 AM  
Anonymous Anders said...

i thought humans breathed co2?

9:13 AM  
Blogger Lauren said...

I see the exhaust pipes as "releasing" the trees and air. So I sort of read it as saying the Smart cars emissions are as clean as air...trees produce oxygen...people breath oxygen...

5:39 PM  
Anonymous mrjohn said...

Because cars produce CO2 which is plant food ?

Cars produce CO2, same as humans ?

10:27 PM  

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