Wise turns Kraft's cheesy smile upside-down.

(click image, via adland) Ad from today's New York Post via Wise Foods honoring the deceased inventor of the Cheez Doodle. Kraft and their ad agency cp+b can't be too happy with the appropriation (burglary) of their new-ish $50 million campaign linchpin. But, they'll probably only grumble softly, if at all.