Lingerie bike seat-vertising.
(click image, via) Ad Creep Update—under your ass! Via Amsterdam, where the bike seat actually is a ubiquitous, if invasive, medium choice. These branded thong bike seat covers were handed out to Amsterdammers to help hawk an October sale at the local outlet of lingerie chain Hunkemöller. Original media idea? No! Previously, in Sweden, bike seats were used to promote...vaginal soap.