Pussy Males—YET YET AGAIN—Rescued by Beer.
(via) Jesus, you can't watch a suds commercial in Australia or New Zealand these days without having your masculinity punched in the scrotum. Previously, Ranfurly stuck its brand flag in the ass of rugged dumb Kiwi men. Down Under, Victoria Bitter came gunning unsubtly for emo Aussie girlie-boys. And last year, Barons mocked ball-less didgeridoouchbags™.
Now, New Zealand's Summit uses caveman speak to lure the softened Metrosexual to their all-natural brand. MAN LIKE DUMB BEER ADS. Note: As an American, it's kind of shocking to see someone actually drink a beer in a commercial.
Ad agency: Publicis Mojo.
posted by copyranter @ 1:20 PM
3 Comments:
The best part of that spot is the song in the background- or at least the last ten seconds of it.
It's by the "Spooky Men's Chorale."
I think I like it better than the current Miller Light campaign in the US, which features female bartenders mocking their customers' masculinity if they drink the wrong beer. The height of manliness is letting someone else intimidate you into making your choices for you?
Oh, and given the topic, it amused me that the capcha word for this post was "sision."
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