Israeli parents lock their gay kids in their gay closets.
(click ads, via) Here's an inside peek at the ideation process that went down during the brainstorming session for these sledgehammer metaphor ads: "Let's do something with a...closet?" "OK. But make them black & white so's people know it's serious." Israeli ad agencies apparently only use closet metaphors in their gay ads. That chair wouldn't keep Big Gay Bob in his closet, pops. Client: The Aguda—the National Association of GLBT in Israel. Ad agency: ACW Grey, Israel. Previously in: Gay Ads.