Thursday, January 06, 2011

This Kit Kat painting "has no meaning whatsoever."

(via) At least, that's what the ad agency (UbachsWisbrun/JWT, Amsterdam) press note says. It was hung in the current Abstract USA exhibition in the Rijksmuseum Twenthe. It was created to "give people a break from all the modern art with multiple layers and deeper meanings." OK. But what about Rauschenberg's White Painting and some of Rothko's crap? Your "Red" painting is probably causing people more consternation, not less. Some break. Previous Kit Kat ads:
• Kit Kat creates maybe the best website ever.
• Kit Kat makes me build a shitty uncomfortable chair.
• Kit Kat quickly exploits the longest tennis match in history.


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