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The Best Fucking Ad Blogger in the World™——now writing for BuzzFeed.com. I have been an NYC advertising copywriter for 19 years. I hate capri pants. Also: advertising, PR, midtown, the Upper East Side, the Upper West Side, going to Brooklyn, NYC realtors, New York City, fake blondes, real blondes, saline implants, silicone implants, Civil War enthusiasts, Republicans, Democrats, Liberals, Conservatives, fireworks, parades, Summer, Winter, greeting cards, stuffed animals, children's drawings, religions, personal trainers, golf, golf courses, golfers, polo shirts, turtlenecks, scarves, The Yankees, Yankee fans, mooks, Streeters, iBankers, the Hamptons, Hoboken, Chicago, Texas, Florida, people who don't know how to walk in NYC, whistling, Moby, TV, Radio, Magazines, Newspapers, stand-up comedy, Improv comedy, sketch comedy, "alt" comedy, Readings, poetry slams, SUVs, PCs, drinking straws, weddings, Brunch, fondue fountains, chick peas, Starbucks coffee, journalists, screenwriters (dicks), short men (Napoleon Complexed turds), Scrabble®, people who don't hate anything. I probably at least don't care for you.
posted by copyranter @ 3:40 PM
3 Comments:
This is a great but yet simple idea from the Apple Store. However, most people who are going to buy this item aren't going to be drawn in by this clever window advertising. I think this window advertisement would be even more intriguing if they did something similar with a more common Apple device like an iPod or an iPhone that individuals might actually buy on impulse.
I am studying Internet Marketing with @dr4ward at #wmu and I subscribe to your blog. #mkt3730
Well, for affluent people, an Air could most certainly be an impulse purchase.
girl_by_fire, you're missing the point. the reason why they display it in such fashion is to boast the mac air's lightness.
most people don't really give a damn about an ipod or iphone being almost weightless; they do when it is an actual laptop.
and so you study internet marketing.
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