MacBook Air in-store promo is brilliant.
(via) Fake? Of course it is. But who cares (look carefully for the wires)? It's simple, cheap, and stops you, and it sells the hell out of the main benefit of the thing. Ad agency: unknown. For five previous brilliant promo items, go here.
posted by copyranter @ 3:40 PM
3 Comments:
This is a great but yet simple idea from the Apple Store. However, most people who are going to buy this item aren't going to be drawn in by this clever window advertising. I think this window advertisement would be even more intriguing if they did something similar with a more common Apple device like an iPod or an iPhone that individuals might actually buy on impulse.
I am studying Internet Marketing with @dr4ward at #wmu and I subscribe to your blog. #mkt3730
Well, for affluent people, an Air could most certainly be an impulse purchase.
girl_by_fire, you're missing the point. the reason why they display it in such fashion is to boast the mac air's lightness.
most people don't really give a damn about an ipod or iphone being almost weightless; they do when it is an actual laptop.
and so you study internet marketing.
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