Friday, February 04, 2011

You wanna see a smart media buy?

(click image, via) Sorry, it's the clearest image I could find. Lines read: "This ad blocked by MWEB's spam filter." MWEB is a South African internet provider. No, it doesn't sell a unique benefit, but it puts their name in my head along with a good feeling about their brand. Ad agency: FoxP2, Cape Town.
Previously in: smart media placement.
Previously in: terrible media placement.

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