Russian Ad Watch: cracked nipple ointment street posters (nsfw).

(click ad, via) Poster for Bayer's Bepanthen antiseptic cream placed outside of hospitals in Kiev, according to adme.ru. Ad agency: JWT Ukraine. I'm not sure if Ukrainian racktivists FEMEN (nsfw) would strongly approve or violently disapprove. Not the first time the cracked glass effect has been used in outdoor posters: Both Unno—to promote their package-enhancing men's underwear—and (not surprisingly) WonderBra have done it.