Tuesday, July 26, 2011

JDate: for seriously romantic Jews only.

(click ad, via) Not for silly Prince Charmings. What is that? Icing? This ad seriously puzzles me. Ad agency: McCann Erickson, Tel Aviv. Previous stops on the worldwide bad online dating ad tour: Belgium—sexism • Czech Republic—sex doll • Canada—depressing • and the US: true.com is all Tits and Bikinis • match.com—Cupid & Fate hate you.


Anonymous Anonymous said...

instead of prince charming kissing sleeping beauty awake, he is squeezing anchovy paste all over her face?

that is an isreali dating site...


9:47 AM  
Anonymous Vinnie said...

That's a scene from La Belle au bois dormant or The Sleeping Beauty by Charles Perrault. In it the Prince is supposed to kiss the Beauty, which he obviously is not doing in this ad; hence, "it's time for someone serious" or it's time to find guys who want to fall in love, not just fool around. :)

Hope this helps.

9:48 AM  
Blogger copyranter said...

Yes Vinnie, I know. It's the ad itself that puzzles me.

9:49 AM  
Anonymous Vinnie said...

I don't know what it is about this ad that puzzles you. I assumed it was the story. I actually like it (the ad). The tagline is crap though.

Most print ads in this category are really boring. Besides, when it comes to dating sites, we get mostly commercials.

9:54 AM  
Anonymous Winsor Newton said...

I don't want to lose any sleep over this, BUT, shouldn't silly Prince Charming be using a perforated bladder sack?

Invention of the Paint Tube


1:21 PM  
Blogger D. Moe said...

It's (anachronistic) toothpaste

5:20 PM  

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