How? In a very, very roundabout way.
South African-based chain Nando's is known for their tasteless adverts. But this new spot is just bizarre for bizarreness's sake. We see sad Robert Mugabe setting up the dinner table reminiscing about the good old evil days: super-soaker fights with Gaddafi; sand angels with Saddam; swing set moments with South Africa's PW Botha; tank sailing with Idi Amin. Very funny scenes. Very forced sell.
Ad agency: Black River F.C., Johannesburg.