Playboy energy drink—infused with Viagra?

(click ads, via)
How's this for an inane brand extension? I say Viagra, because those lines seem to be targeting men even older than me. Maybe Hef himself approved the creative. The product's been around for about three years, so maybe Playboy's marketing brass have figured out that "the kids" have rejected it, just like they (and everybody else) have rejected paying for porn. Ad agency: The Bundy Agency, Melbourne, Australia. A world tour of recent Playboy ads here (some nsfw).