(click image, via)
Created for the Associação da Luta Contra o Câncer in Mozambique by DDB (who also did the superhero self-exam posters). I guess the men were beaten back by cops? Yes, those are real boobs of a real woman sticking out of the (glory) holes of the Association's breast cancer awareness poster ("Touch to know if it's real"). It was erected during Mozambique's Fashion Week. Women who passed by (squeezers or not) were given a small brochure with the copy "Breast cancer is also real. Do the self-examination and protect yourself."
Previously in: Breast Cancer Awareness ads/installations (some nsfw).