Thursday, February 23, 2012

Copywriters! What do you think of this National Geographic ad?

Some fascinating information here. I doubt the veracity of some of it (especially the remote quip). The ad doesn't make me want to watch the National Geographic Channel. It makes me kinda hate myself (more). Jerks. What do you think? It's definitely translated from another language, doubt if it's real.
Previously: Aliens laughing at our oil spills in Nat Geo Kids ad.


Anonymous Jan said...

This makes me want to turn the television off, take to the streets and burn every single television station down for wasting my time. In short, this sucks.

11:20 AM  
Anonymous Anonymous said...

Horribad Google translate anus copy. "You will have one opportunity in 10 to get electrocuted"? What the jesus does that word-diarrhea mean?

Also, it's way off brand. National Geographic is not an adventure mag, it's a discovery mag.

And that kind of credit-card-commercial statistic payoff execution works way better with bullet points than full sentences.

In short: fire the agency.

11:22 AM  
Blogger Boy Genius said...

If you live 75 years, that's only 59 seconds a day looking for the remote. Seems plausible. Also, this ad looks like someone made it in MS Paint in about 20 min.

11:23 AM  
Anonymous Anonymous said...

Fucking suicidal now. Thanks NatGeo. Stick to discovering shit like "Dolphins have clitorises," or something else for us to laugh at.

Life's too short to be told life's too short.

11:24 AM  
Blogger Valiant-Acapulco_ese_porras said...

kind a horror to know how we spend our lives... i agree that data in there is very interesting and however it doesn't compells me to see the NGC, instead, make awake and want some more.

The design is clean, but i think the typo is not the best to communicate the info.

11:26 AM  
Anonymous Anonymous said...

at least I'll spend more time in the toilet than sitting in traffic.

11:28 AM  
Anonymous RobbieR said...

I hate it. I fucking hate it so much.

It's like a shitty Bill Bryson book where, instead of writing, he tells you how fucking BIG the world is: over and over and over and over.

This is a list. It's not copy. It's a list of fucking facts, and I hate it.

It also moves me . <-- that much. Maybe when I was 12 this would have resouned with me. As it stands it patronises me and bores the shit out of me.

I hope that answers your question.

11:35 AM  
Anonymous cath said...

Those "statistics" sound like they're from a bad email chain letter -- especially the section on television, ending with the remote-control punchline. Pretty sure someone just cut and pasted this together and slapped the logo at the top. Sure as hell it's not a real ad.

I'm really confused about the number of friends one is supposed to have, on average, at age 40. If they're talking about friends you retain from in high school, OK. Otherwise, BS.

12:01 PM  
Blogger tjarch said...

Cannot be real. Internet garbage.

12:06 PM  
Anonymous Jeremy said...

Non-native preposition abuse.

12:12 PM  
Anonymous Anonymous said...


12:16 PM  
Anonymous Anonymous said...

Wow, what a bunch of haters. It's effective. It moves the reader, forces them to think about how we live our lives, how we think about things and shifts our perspective for just a moment.

I'd say that's exactly on-brand for National Geographic.

12:25 PM  
Blogger Prospero said...

What kind of loser has only 2 friends at age 40?

12:26 PM  
Blogger Larry said...

I should have 2 friends by my age, but all I have is my wife.

12:28 PM  
Anonymous Anonymous said...

An ad for a TV channel that tells you to stop watching TV and get out and live your life.

So - don't watch TV then?

Okay I won't - especially your channel Nat Geo.

This has to be a fake ad the strategy is so broken.

12:50 PM  
Anonymous Liebowriter said...

It's kind of lacking that famous National Geographic photography, but it makes up for that in the amount of self-loathing I've heaped on myself.

12:53 PM  
Blogger aaronemke said...

I, for one, will never have spent three years of my life sitting in the toilet. ON, maybe, but not IN.

1:27 PM  
Anonymous Anonymous said...

If you read the comments in copyranter every day, in your lifetime you will meet:

54,788 people who can only view the world through the eyes of their ad school teachers.

21,915 people who feel justified in ignoring stop signs, because they don't like the font.

43,830 people who, upon hearing MLK's 'I have a dream' speech, would have bitched about the colour of his shirt.

29,200 people who add to the discussion, with cool stuff like the fact that a dolphin has a clitoris. (Thanks, anon buddy; I'm assuming that's only the female ones.)

11,688 people who look for the good in something before looking for the bad.

1,461 people who actually do the math to verify the facts.

0 actual twelve-year-olds, at whom this ad was aimed, and who would love it.

29,200 people who view facts with suspicion, crab about it, but can't take the few seconds necessary to verify.

14,610 people who, at forty, will have two thousand facebook friends, and none in real life.

And if you spend five minutes per day here, in forty years of adulthood, you will have spent over fifty days reading these comments.

~Harry from Edmonton

2:27 PM  
Blogger ubettahrunhonky said...

Wait, by the time I’m 40 I’ll only have two friends. wtf? What about Facebook... or, ya know, real life?

3:00 PM  
Blogger Tom Megginson said...

Student work?

Sorry, ad grads. I mean:

First year student work?

4:01 PM  
Anonymous captain haddock said...

beautiful typography

5:31 PM  
Blogger copyranter said...

Something fishy about your comment, captain haddock...

5:34 PM  
Blogger Noopur Vasuraj said...

Fun to read but I don't see a concept. It definitely makes me go "hmmm" but who wants to sit and calculate? It seems like an old idea made new by a few extra facts.

10:10 PM  

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