Ashton Kutcher's new Uber ads.

The amazingly successful ride-sharing start-up has had a tough PR week. But Kutcher (@aplusk), an Uber investor, immediately and expertly went into damage control mode on Twitter, showing a savviness lacking within the company's own marketing department.

And now Kutcher, using his own money, will soon launch an online Uber ad campaign utilizing the wildly popular Indian character "Raj" he created to promote popchips. (another brand he's invested in).

copyranter has exclusively obtained early rough executions.